How to Start a Party Supplies Business in India (Wholesale & Retail)
Introduction
Are you planning to start a party supplies business in India? Whether you’re looking to become a party shop retailer, an event decorator, or a wholesaler supplying products across cities, the party supplies market in India offers immense opportunities.
From birthdays and baby showers to weddings and anniversaries, Indians love to celebrate — and they love to decorate. This consistent demand makes party supplies one of the most profitable segments in the gifting and celebration industry.
At Kiwi Party, we’ve helped countless retailers and wholesalers set up their party supplies business by providing quality products at competitive rates. In this guide, you’ll learn everything you need to know to start your own business, including popular products, sourcing, marketing, and profitability.
Why Start a Party Supplies Business in India?
Party supplies have seen exponential growth in India over the last decade. Here’s why:
✅ Ever-growing demand: Festivals, personal milestones, and theme parties happen year-round.
✅ Low initial investment: You can start small, adding products as your business grows.
✅ High profit margins: Many party products have low costs and attractive retail pricing.
✅ Wide customer base: From individual buyers and event planners to large hotels and decorators.
Popular Party Supplies You Can Sell
Here are the top-selling party products that retailers and wholesalers keep in stock:
🎈 Balloons: Latex, metallic, printed, LED, foil alphabet & number balloons
🎂 Cake Accessories: Toppers, candles (regular & fire candles), cake stands
🎉 Party Poppers & Confetti: Essential for celebrations & photoshoots
🪄 Decorative Props: Paper fans, Pom Poms, banners, garlands, fringe curtains
🎁 Return Gifts & Packing: Gift bags, favor boxes, toys, masks
💫 Event Props: “Happy Birthday” banners, baby shower & bridal shower kits, welcome baby cutouts
✨ Lighting: LED string lights, fairy curtain lights
How to Start Your Party Supplies Business in India
1️⃣ Choose Your Business Model
You can start as:
Retail: Open a physical shop in your city or sell online through WhatsApp, Instagram, Shoopy, or your own website.
Wholesale: Supply to party shops, event planners, decorators, and bulk buyers.
Hybrid: Many businesses do both, selling retail to customers and wholesale to event companies.
2️⃣ Register Your Business
Get a GST registration to buy & sell in bulk.
Open a current account for your business transactions.
Apply for an Import Export Code (IEC) if you plan to import goods from China or other countries.
3️⃣ Source Your Products
Options include:
Domestic manufacturers: Buy from factories in Delhi, Mumbai, Surat, and Jaipur.
Direct import: Purchase containers from China via Alibaba or through Indian agents.
B2B suppliers like Birthday Kart: We offer bulk supplies, custom packaging, and fast shipping.
4️⃣ Set Up Your Shop or Warehouse
✅ If retail, pick a busy market location with good footfall.
✅ If wholesale, invest in a small warehouse or godown.
✅ If online, create a catalog with clear pictures and prices.
5️⃣ Pricing & Margins
Party supplies generally offer 30-70% margins, depending on the product. Always compare suppliers to get the best rates.
How to Market Your Party Supplies Business
📲 WhatsApp Catalog: Share your catalog with decorators, hotels, and customers.
📸 Instagram & Facebook: Post reels showing new designs, DIY decoration ideas, and satisfied customers.
💥 Run ads: Local Google or Meta ads to target buyers in your city.
🎯 Tie-ups: Partner with cake shops, photographers, and event planners who can refer your products.
How Profitable Is This Business?
You can start with just ₹50,000-₹1 lakh for initial stock.
Many retailers make ₹30,000-₹2 lakh/month depending on location and scale.
Wholesale suppliers often cross ₹10 lakh+ monthly turnover due to large orders.
Frequently Asked Questions (FAQs)
1️⃣ Do I need a shop or can I start from home?
You can start from home by selling on WhatsApp & Instagram. Many new retailers build their customer base online before opening a shop.
2️⃣ Can I customize packaging?
Yes! We offer private labeling on bulk orders so you can sell under your own brand.
3️⃣ What is the shelf life of party supplies?
Most products like balloons, banners, and candles have a long shelf life of 12-24 months.
4️⃣ Do you provide samples?
Yes, we offer sample packs so you can check quality before placing large orders.
Want to Start Your Business?
At Kiwi Party, we supply everything you need — from balloons and banners to fire candles and decoration kits.
🎉 Get the best wholesale rates
🚀 Fast Pan India shipping
🎁 Private labeling for your brand
👉 Contact us today to get your wholesale catalog!
📞 Call/WhatsApp: +919714824392
📧 Email: sales@birthdaykart.in
🌐 Visit: www.birthdaykart.in
