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Parth Jul 10, 2025

Typical Margins in the Party Supplies Business

The party supplies business is known for healthy profit margins, mainly because most items are low cost to source, but have strong retail demand & emotional buying triggers.

Here’s a realistic look at what you can expect:

📈 Average Gross Margins

Product TypeMargin Range
🎈 Balloons (latex, foil)30% - 70%
🕯️ Candles & fire candles50% - 80%
🎂 Cake toppers, props, cutouts50% - 100%
🎉 Party poppers & confetti40% - 70%
🎀 Return gifts & stationery combos40% - 80%
🥳 Ready decoration kits30% - 60%
✨ LED lights, fringe curtains25% - 50%

 

🚀 Why are margins so good?

✅ These products are inexpensive to manufacture or import, yet people pay more because they’re tied to celebrations & emotions.
✅ Also, most items are impulse buys or last-minute — so customers are less price-sensitive.

💡 Wholesale vs Retail Margins

If you run a party shop (retail) selling to families, margins are often 50%-100%, depending on how you price combos & kits.

If you supply wholesale to decorators & other shops, margins are lower per unit (15%-30%) but compensated by bulk volumes.

🔥 Example Scenario

Buy a foil balloon at ₹15 (factory rate), sell it at ₹50 (MRP).
That’s a 70% gross margin before overhead.

⚠️ Factors that affect your margins

Buying direct from manufacturer vs through a distributor

Season (wedding & birthday seasons see higher sales)

How well you bundle products (combos often boost total bill & profits)

Local competition & market type (metro vs small city)

✅ Bottom Line

Most successful party shops & suppliers aim for overall blended margins of 40%-60% across all products.

🚀 Want to boost your profits?

At Kiwi Party, we manufacture & supply balloons, candles, banners, kits & more at factory-direct wholesale prices, so you can maintain high margins.

👉 Call / WhatsApp: +91-9714824392
🌐 Visit: www.kiwiparty.in
📧 Email: kiwipartydecorations.in@gmail.com