Typical Margins in the Party Supplies Business
The party supplies business is known for healthy profit margins, mainly because most items are low cost to source, but have strong retail demand & emotional buying triggers.
Here’s a realistic look at what you can expect:
📈 Average Gross Margins
| Product Type | Margin Range |
|---|---|
| 🎈 Balloons (latex, foil) | 30% - 70% |
| 🕯️ Candles & fire candles | 50% - 80% |
| 🎂 Cake toppers, props, cutouts | 50% - 100% |
| 🎉 Party poppers & confetti | 40% - 70% |
| 🎀 Return gifts & stationery combos | 40% - 80% |
| 🥳 Ready decoration kits | 30% - 60% |
| ✨ LED lights, fringe curtains | 25% - 50% |
🚀 Why are margins so good?
✅ These products are inexpensive to manufacture or import, yet people pay more because they’re tied to celebrations & emotions.
✅ Also, most items are impulse buys or last-minute — so customers are less price-sensitive.
💡 Wholesale vs Retail Margins
If you run a party shop (retail) selling to families, margins are often 50%-100%, depending on how you price combos & kits.
If you supply wholesale to decorators & other shops, margins are lower per unit (15%-30%) but compensated by bulk volumes.
🔥 Example Scenario
Buy a foil balloon at ₹15 (factory rate), sell it at ₹50 (MRP).
That’s a 70% gross margin before overhead.
⚠️ Factors that affect your margins
Buying direct from manufacturer vs through a distributor
Season (wedding & birthday seasons see higher sales)
How well you bundle products (combos often boost total bill & profits)
Local competition & market type (metro vs small city)
✅ Bottom Line
Most successful party shops & suppliers aim for overall blended margins of 40%-60% across all products.
🚀 Want to boost your profits?
At Kiwi Party, we manufacture & supply balloons, candles, banners, kits & more at factory-direct wholesale prices, so you can maintain high margins.
👉 Call / WhatsApp: +91-9714824392
🌐 Visit: www.kiwiparty.in
📧 Email: kiwipartydecorations.in@gmail.com
